Visit your public portfolio and browse your past articles. Successful examples of diversity marketing campaigns include Coca-Cola's ''America the Beautiful'' Super Bowl commercial and Chevrolet's ''The New Us,'' which reached out to the LGBT community. Empower your team with the insights and frameworks they need to innovate better and faster. Brands should also engage in seeking feedback from the groups they're trying to reach. When Chevrolet developed its ''Find New Roads'' tagline in 2013, it took its own message to heart. first two years of college and save thousands off your degree. Brands that incorporate diversity marketing in their strategy should ensure that their messaging is genuine and authentic, that they understand the audience they're trying to reach, and that they develop campaigns that are inclusive in both form and function (such as using diverse models to represent a diverse line of cosmetics). Avoid the urge to lump all people of Asian descent under the ''Asian'' label, and work to understand the various groups that exist inside of different cultures and ethnicities. Earn Transferable Credit & Get your Degree. 1. Edit your profile, connect your social media accounts, and more. Join the world's top innovators at our FREE Virtual event. Leverage Influencers To Create Culturally Relevant Content, What brands think of brands no longer matters to consumers. Write up an article and showcase your trend-spotting skills. - Maria Sipka, Linqia, 10. Successful examples of diversity marketing campaigns include Coca-Cola's ''America the Beautiful'' Super Bowl commercial and Chevrolet's ''The New Us,'' which reached out to the LGBT community. 1. Today's socially conscious consumers expect authentically diverse experiences portrayed in the media, and they're becoming less and less forgiving when brands rely on stereotypes or offensive humor to sell their products. Chevrolet's Sochi example is just one of what is becoming an almost daily occurrence in marketing and advertising campaigns: the inclusion of different minorities, ethnicities, religions, and philosophies. Cosmetics company M.A.C. {{courseNav.course.mDynamicIntFields.lessonCount}} lessons has designed nearly four dozen shades of its foundation to appeal to the broad range of its consumers. - Katina Kenyon, Applaudo Studios, 6. Cheerios advertised with an interracial family. {{courseNav.course.topics.length}} chapters | Accelerate innovation and ignite disruptive thinking with our award-winning programs and research. What's missing are insights. Visit the Marketing Overview: Help & Review page to learn more. Only by embracing diversity can marketing organizations stay relevant in today's rapidly evolving society, says Oglivy Pride UK's chairman Geometry Global CCO: "If technology is not part of the solution, it is part of the inspiration" Focus First On Establishing a Diversity from Within, Creating campaigns that speak authentically starts with having a team in place that is already diverse from the onset. Brands and their marketing partners need to encourage people to voice their opinions, speak up if they disagree and scream if they think the final product will fail. Not sure what college you want to attend yet? All Rights Reserved, This is a BETA experience. Discourage Groupthink By Encouraging All Stakeholders To Speak Up, Problems like groupthink, closed feedback loops and an environment that suppresses alternative thinking all contribute to the tone-deaf end product. By empowering consumers to create content, brands are able to generate high volumes of diverse, authentic content on demand. Companies need to constantly examine if they’re building a diverse group of employees that bring different viewpoints to the equation. Expertise from Forbes Councils members, operated under license. Successful PR, media strategy, creative and advertising executives from, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Meet the team trusted by hundreds of leading businesses worldwide.

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